We go all-in on "Trust" in our first work for Duracell with TV and social via The Duracell Catalog.









































We trust you’ll enjoy these tallboys responsibly. #GameDayEssentials #TrustIsPower

A photo posted by Duracell (@duracell) on





Go as a Coppertop this summer by spray-tanning your body. But just the top third. #TrustIsPower

A photo posted by Duracell (@duracell) on









SHINE A FLASHLIGHT INTO A MILK JUG TO MAKE A LANTERN THAT WILL SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





MAKE AN EMERGENCY WHISTLE OUT OF AN ACORN SO YOU CAN SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





SERIOUSLY, NEVER TRUST BEARS. AT ANY POINT. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE PICNICKING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE CANOEING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





AND PLEASE DON’T TRUST BEARS WHILE ROCK CLIMBING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on












Creative Directors: Eric Helin & Jaclyn Crowley
Copywriters: Luke Sacherman & Howard Finkelstein
Art Directors: Kate Placentra & Grant Mason
Director(s): Tim & Eric (Headphones, Hallway & Fantasy Kicker) & Steve Ayson (launch spots)


We go all-in on "Trust" in our first work for Duracell with TV and social via The Duracell Catalog.









































We trust you’ll enjoy these tallboys responsibly. #GameDayEssentials #TrustIsPower

A photo posted by Duracell (@duracell) on





Go as a Coppertop this summer by spray-tanning your body. But just the top third. #TrustIsPower

A photo posted by Duracell (@duracell) on









SHINE A FLASHLIGHT INTO A MILK JUG TO MAKE A LANTERN THAT WILL SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





MAKE AN EMERGENCY WHISTLE OUT OF AN ACORN SO YOU CAN SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





SERIOUSLY, NEVER TRUST BEARS. AT ANY POINT. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE PICNICKING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE CANOEING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





AND PLEASE DON’T TRUST BEARS WHILE ROCK CLIMBING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on












Creative Directors: Eric Helin & Jaclyn Crowley
Copywriters: Luke Sacherman & Howard Finkelstein
Art Directors: Kate Placentra & Grant Mason
Director(s): Tim & Eric (Headphones, Hallway & Fantasy Kicker) & Steve Ayson (launch spots)