In 2020, the Ford Bronco returned after a 24-year hiatus, but this time as a family of 4x4 vehicles all Built Wild leveraging over 54 years of off-road experience and staying true to its’ wild DNA from the 1966 original model. We collaborated with Ford to create brand and vehicle manifestos, and launch a fully integrated reveal across TV on ABC, ESPN & Nat Geo (video below), digital, social, OOH, print, custom merchandise sold at an Amazon store, dealership videos and more. It was a massive success and editions of the Bronco pre-sold out in less than 24 hours.





















































Creative Directors: Eric Helin & Stuart Jennings
Creatives: Alison Joseph & Jake Thompson



In 2020, the Ford Bronco returned after a 24-year hiatus, but this time as a family of 4x4 vehicles all Built Wild leveraging over 54 years of off-road experience and staying true to its’ wild DNA from the 1966 original model. We collaborated with Ford to create brand and vehicle manifestos, and launch a fully integrated reveal across TV on ABC, ESPN & Nat Geo (video below), digital, social, OOH, print, custom merchandise sold at an Amazon store, dealership videos and more. It was a massive success and editions of the Bronco pre-sold out in less than 24 hours.





















































Creative Directors: Eric Helin & Stuart Jennings
Creatives: Alison Joseph & Jake Thompson