"Thirst For Yours" is a new brand platform for Sprite that celebrates hip-hop’s rise from a niche music genre to a global cultural phenomenon. "Thirst For Yours" illustrates the endless possibilities surrounding today's hip-hop community, in hopes of inspiring and elevating the next generation of artists. The brand cast two up-and-coming Atlanta-based creators to star in our TV spots and used Sprite's platform to provide them with national exposure and opportunities. Rising Hip-Hop Artist Kodie Shane (The Artist) and Clark Atlanta University Student Seth Giscombe (The Designer) are some of the first few to benefit from the platform.





Creative Directors: Christine Gignac & Gary Van Dzura
Copywriter: Matt Simpson
Art Director: Meredith Marino
Directors: WE ARE FROM LA



"Thirst For Yours" is a new brand platform for Sprite that celebrates hip-hop’s rise from a niche music genre to a global cultural phenomenon. "Thirst For Yours" illustrates the endless possibilities surrounding today's hip-hop community, in hopes of inspiring and elevating the next generation of artists. The brand cast two up-and-coming Atlanta-based creators to star in our TV spots and used Sprite's platform to provide them with national exposure and opportunities. Rising Hip-Hop Artist Kodie Shane (The Artist) and Clark Atlanta University Student Seth Giscombe (The Designer) are some of the first few to benefit from the platform.





Creative Directors: Christine Gignac & Gary Van Dzura
Copywriter: Matt Simpson
Art Director: Meredith Marino
Directors: WE ARE FROM LA