Bud Light's "Famous Among Friends" took an unexpected turn when "Dilly Dilly" became "a viral sensation" with everything from new spots to an audible during a Steelers games to Arizona Department of Transportation signs to "cease-and-desist letters" to a craft brewery in Minneapolis selling a "Dilly Dilly" mosaic double IPA. We made a bunch of commercials and Tweeted stuff and made statues and special packs and expanded the universe with knights and wizards and basically turned the campaign over to the Internet to see what else they wanted to do with "Dilly Dilly."
















































































-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.
-Coverage in Barstool Sports.
-Coverage in Vice.
-Coverage in Business Insider.
-Coverage in Thrillist.
-Coverage on ESPN.
-Coverage in AdWeek.
-More coverage in AdWeek.
-Coverage on Fox.

Creative Directors: Gerard Caputo, Brandon Henderson & John Parker
Creatives: Jessica Ghersi, Kevin Kaminshi and more credits to come.
Director: Jim Jenkins



Bud Light's "Famous Among Friends" took an unexpected turn when "Dilly Dilly" became "a viral sensation" with everything from new spots to an audible during a Steelers games to Arizona Department of Transportation signs to "cease-and-desist letters" to a craft brewery in Minneapolis selling a "Dilly Dilly" mosaic double IPA. We made a bunch of commercials and Tweeted stuff and made statues and special packs and expanded the universe with knights and wizards and basically turned the campaign over to the Internet to see what else they wanted to do with "Dilly Dilly."
















































































-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.
-Coverage in Barstool Sports.
-Coverage in Vice.
-Coverage in Business Insider.
-Coverage in Thrillist.
-Coverage on ESPN.
-Coverage in AdWeek.
-More coverage in AdWeek.
-Coverage on Fox.

Creative Directors: Gerard Caputo, Brandon Henderson & John Parker
Creatives: Jessica Ghersi, Kevin Kaminshi and more credits to come.
Director: Jim Jenkins