Bud Light's "Famous Among Friends" takes an unexpected turn when "Dilly Dilly" becomes "a viral sensation" with everything from new spots to an audible during a Steelers games to Arizona Department of Transportation signs to "cease-and-desist letters" to a craft brewery in Minneapolis selling a "Dilly Dilly" mosaic double IPA.


























-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.
-Coverage in Barstool Sports.
-Coverage in Vice.
-Coverage in Business Insider.
-Coverage in Thrillist.
-Coverage on ESPN.
-Coverage in AdWeek.
-More coverage in AdWeek.
-Coverage on Fox.

Creative Directors: Brandon Henderson & John Parker
Copywriter: Alex Ledford
Art Director: NJ Placentra
Director: Jim Jenkins



Bud Light's "Famous Among Friends" takes an unexpected turn when "Dilly Dilly" becomes "a viral sensation" with everything from new spots to an audible during a Steelers games to Arizona Department of Transportation signs to "cease-and-desist letters" to a craft brewery in Minneapolis selling a "Dilly Dilly" mosaic double IPA.


























-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.
-Coverage in Barstool Sports.
-Coverage in Vice.
-Coverage in Business Insider.
-Coverage in Thrillist.
-Coverage on ESPN.
-Coverage in AdWeek.
-More coverage in AdWeek.
-Coverage on Fox.

Creative Directors: Brandon Henderson & John Parker
Copywriter: Alex Ledford
Art Director: NJ Placentra
Director: Jim Jenkins