Our first 360-degree, fully integrated campaign for Lyft features out of home, social, a car wash for drivers and some historic rides featuring some famous passengers.





























We also thanked drivers and acknowledged that many of them are more than just that, in an end-of-year campaign comprising outdoor billboards and this online film:





-Coverage in AdWeek.
-Coverage in Fast Company.
-More coverage in AdWeek.
-Coverage in The Drum.
-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.


-Coverage on Fox.
Creative Directors: Stuart Jennings & Laddie Peterson
Copywriter: Matt Simpson, Pepe Hernandez
Art Director: Alison Joseph, Blair Warren
Director: Noam Murro



Our first 360-degree, fully integrated campaign for Lyft features out of home, social, a car wash for drivers and some historic rides featuring some famous passengers.





























We also thanked drivers and acknowledged that many of them are more than just that, in an end-of-year campaign comprising outdoor billboards and this online film:





-Coverage in AdWeek.
-Coverage in Fast Company.
-More coverage in AdWeek.
-Coverage in The Drum.
-Al Roker loops Dylan Dreyer into the "Dilly Dilly" craze on The Today Show.


-Coverage on Fox.
Creative Directors: Stuart Jennings & Laddie Peterson
Copywriter: Matt Simpson, Pepe Hernandez
Art Director: Alison Joseph, Blair Warren
Director: Noam Murro