Karl Lieberman
Executive Creative Director
Wieden + Kennedy
New York, NY


Executive Creative Director
W+K, New York / 2016 – Present


Creative Director
W+K, Portland / 2010 – 15


Creative
W+K, Portland / 2008 – 2010
TBWA Chiat Day, New York / 2007 – 2008
Mother, New York / 2007
Euro RSCG (now Havas), New York / 2001 – 2007
Di Noto Lee, New York / 1999 – 2001


Education
University of Delaware
BFA, Visual Communications / 1995 – 1999


Bio
I am the ECD and creative head of Wieden+Kennedy, New York. Alongside my Managing Director partner Neal Arthur, we oversee our office’s 12 brands and 200+ employees. Since graduating from the University of Delaware with a BFA degree in 1999, I have worked as both an art director and a copywriter. In 2006 I co-created “The Most Interesting Man in the World” campaign for Dos Equis with Brandon Henderson under Jeff Kling that ran for a decade and helped triple the brand’s business. In 2010 I penned and later creative directed the P&G “Thank You, Mom” Olympics campaign that won an Emmy in 2012 and has been named one of the most successful P&G Olympics marketing efforts of all time. In 2015 – in hopes of connecting a struggling brand back to its roots – I helped bring back “The Colonel” for Kentucky Fried Chicken in surprising and unusual ways that helped spark a strong turnaround for the brand leading to over 13 consecutive quarters of business growth. Over the years, I have also worked on a variety of businesses that include Nike, Old Spice, Delta, Bud Light, ESPN, Jordan Brand, Yoplait, Target, Sirius, Sprite and Facebook while finding myself working alongside cultural icons like Mark Zuckerberg, LeBron James and Howard Stern. I have been fortunate enough to win a handful of accolades over the years including Titanium, Gold, Silver and Bronze Cannes Lions, multiple Gold Effies for effectiveness and my work has been added to the permanent collection of MoMA through the AICP multiple times. The work I have helped create has impacted culture and has been covered and referenced in every major media outlet including The New York Times, Forbes, The Wall Street Journal, Fast Company, Saturday Night Live, The Onion, The Daily Show, The Tonight Show, The Today Show, ESPN, Esquire and others. Since joining WKNY in January of 2016, I have helped bring new brands and business to the office including Spotify, Duracell, Lyft, The Atlantic, vitaminwater and FS1.


Accolades
ECD of our New York office when AdWeek named W+K 2017 Global Agency of the Year, named twice to AdAge's "Top Fifteen Ad Campaigns of the 21st Century," Primetime Creative Arts Emmy for Outstanding Commercial, Gold Cannes Film Lion, AICP "Best In Show," AICP Performance, AICP Concept, Gold Cannes Film Craft Lion, Silver Cannes Film Craft Lion(s), Bronze Cannes Film Lion(s), Grand Prix Cannes Integrated Lion, AdColor "Ad Of The Year," One Show Interactive Integrated Campaign Gold, One Show Integrated Campaign Gold, One Show Interactive Bronze, One Show Gold, One Show Bronze, One Show Merit(s), Art Directors Club Interactive Gold, Art Directors Club Integrated Campaign Merit, AICP Next Integrated Campaign, AICIP Next(s), Clios Gold, Clios Content and Contact Gold, D&AD Integrated Campaign Yellow Pencil, Silver Cannes Cyber Lion, Bronze Cannes Cyber Lion(s), Silver Cannes Titanium Lion, Bronze Cannes Titanium Lion, Gold Effie(s), Adweek Best Spot(s), London International Awards Bronze, Creativity Pick(s) of the Day, AICP Best Agency Art Direction (I was a CW/AD at the time), Time Magazine Top 10 commercials, have been a part of multiple agency of the year awards & accolades including W+K Portland & New York, Euro RSCG New York & Chiat New York and I have won my CBS SportsLine fantasy football league in 2006, 2012 and 2015.


Client Experience
Bud Light, Jordan Brand, Delta, Duracell, Lyft, Spotify, FS1, Sprite, Equinox, The Atlantic, vitaminwater, Verizon, ESPN, P&G, Nike, Old Spice, Target, Kentucky Fried Chicken, Yoplait, Maxwell House, Travel Oregon, Velveeta, Ivory, Facebook, The People's Choice Awards, Dick's Sporting Goods, American Express, Dos Equis, Volvo, Starburst, Rembrandt, Sirius Satellite Radio, New Balance, Frank's RedHot, Uniqlo, The 4As, The Ad Council, French's Mustard, American Movie Classics, E! Television and Intel.


Links
LinkedIn
Creativity
W+K




Karl Lieberman
Executive Creative Director
Wieden + Kennedy
New York, NY


Executive Creative Director
W+K, New York / 2016 – Present


Creative Director
W+K, Portland / 2010 – 15


Creative
W+K, Portland / 2008 – 2010
TBWA Chiat Day, New York / 2007 – 2008
Mother, New York / 2007
Euro RSCG (now Havas), New York / 2001 – 2007
Di Noto Lee, New York / 1999 – 2001


Education
University of Delaware
BFA, Visual Communications / 1995 – 1999


Bio
I am the ECD and creative head of Wieden+Kennedy, New York. Alongside my Managing Director partner Neal Arthur, we oversee our office’s 12 brands and 200+ employees. Since graduating from the University of Delaware with a BFA degree in 1999, I have worked as both an art director and a copywriter. In 2006 I co-created “The Most Interesting Man in the World” campaign for Dos Equis with Brandon Henderson under Jeff Kling that ran for a decade and helped triple the brand’s business. In 2010 I penned and later creative directed the P&G “Thank You, Mom” Olympics campaign that won an Emmy in 2012 and has been named one of the most successful P&G Olympics marketing efforts of all time. In 2015 – in hopes of connecting a struggling brand back to its roots – I helped bring back “The Colonel” for Kentucky Fried Chicken in surprising and unusual ways that helped spark a strong turnaround for the brand leading to over 13 consecutive quarters of business growth. Over the years, I have also worked on a variety of businesses that include Nike, Old Spice, Delta, Bud Light, ESPN, Jordan Brand, Yoplait, Target, Sirius, Sprite and Facebook while finding myself working alongside cultural icons like Mark Zuckerberg, LeBron James and Howard Stern. I have been fortunate enough to win a handful of accolades over the years including Titanium, Gold, Silver and Bronze Cannes Lions, multiple Gold Effies for effectiveness and my work has been added to the permanent collection of MoMA through the AICP multiple times. The work I have helped create has impacted culture and has been covered and referenced in every major media outlet including The New York Times, Forbes, The Wall Street Journal, Fast Company, Saturday Night Live, The Onion, The Daily Show, The Tonight Show, The Today Show, ESPN, Esquire and others. Since joining WKNY in January of 2016, I have helped bring new brands and business to the office including Spotify, Duracell, Lyft, The Atlantic, vitaminwater and FS1.


Accolades
ECD of our New York office when AdWeek named W+K 2017 Global Agency of the Year, named twice to AdAge's "Top Fifteen Ad Campaigns of the 21st Century," Primetime Creative Arts Emmy for Outstanding Commercial, Gold Cannes Film Lion, AICP "Best In Show," AICP Performance, AICP Concept, Gold Cannes Film Craft Lion, Silver Cannes Film Craft Lion(s), Bronze Cannes Film Lion(s), Grand Prix Cannes Integrated Lion, AdColor "Ad Of The Year," One Show Interactive Integrated Campaign Gold, One Show Integrated Campaign Gold, One Show Interactive Bronze, One Show Gold, One Show Bronze, One Show Merit(s), Art Directors Club Interactive Gold, Art Directors Club Integrated Campaign Merit, AICP Next Integrated Campaign, AICIP Next(s), Clios Gold, Clios Content and Contact Gold, D&AD Integrated Campaign Yellow Pencil, Silver Cannes Cyber Lion, Bronze Cannes Cyber Lion(s), Silver Cannes Titanium Lion, Bronze Cannes Titanium Lion, Gold Effie(s), Adweek Best Spot(s), London International Awards Bronze, Creativity Pick(s) of the Day, AICP Best Agency Art Direction (I was a CW/AD at the time), Time Magazine Top 10 commercials, have been a part of multiple agency of the year awards & accolades including W+K Portland & New York, Euro RSCG New York & Chiat New York and I have won my CBS SportsLine fantasy football league in 2006, 2012 and 2015.


Client Experience
Bud Light, Jordan Brand, Delta, Duracell, Lyft, Spotify, FS1, Sprite, Equinox, The Atlantic, vitaminwater, Verizon, ESPN, P&G, Nike, Old Spice, Target, Kentucky Fried Chicken, Yoplait, Maxwell House, Travel Oregon, Velveeta, Ivory, Facebook, The People's Choice Awards, Dick's Sporting Goods, American Express, Dos Equis, Volvo, Starburst, Rembrandt, Sirius Satellite Radio, New Balance, Frank's RedHot, Uniqlo, The 4As, The Ad Council, French's Mustard, American Movie Classics, E! Television and Intel.


Links
LinkedIn
Creativity
W+K